Our Team

Paul Hershenberg is President of Hershenberg Financial & Employee Benefits, LLC. He has assisted his clients with their insurance and investment needs since 1996 and founded Hershenberg Financial in July 2009 with the belief that a financial services firm should practice a "client first" philosophy . To help his clients keep informed of the ever changing financial markets and insurance regulations, Paul conducts periodic reviews with his clients. Before Paul was president of Hershenberg Financial & Employee Benefits, he was Vice President of Southwest Wealth Advisors, LLC and was a registered Representative for New England Financial and Lincoln Financial Advisors. Paul holds licenses in Arizona, California, and Texas and Utah and is a licensed insurance agent as well as holding his Series 7 and Series 63 Registrations through LPL.

Joseph Sidman joined HF in 2017 and is a financial advisor as of 2025; he is the firm's technology specialist and can help answer any questions regarding client-facing technology questions. He helps helps with creating and implementing financial planning for our clients. He also serves as the 401k manager for our clients and assists plan administrators and participants with all aspects of their 401k. 

Rachel joined Hershenberg Financial in 2021 as our Client Relations Manager and has more than 18 years of leadership and customer service experience.  Her role is to provide concierge-level service to our clients and manage our extensive workflow. As Paul's executive assistant, Rachel is the front line to help answer client questions, ensures accuracy in client data